Today, toys are more divided by gender stereotypes than they were 50 years ago, thanks to broader marketing shifts in the industry and worldwide. But over the last five years there's been increasing interest in shifting the paradigm, sparking debate that both toy companies and the White House are paying attention to. Meanwhile, the Internet has given gender-neutral and non-stereotypical toys a chance to find buyers outside of big-box retailers, providing new options for parents who want their children to be able to play with toys based on their interests rather than their gender.

Source: Beyond Blue and Pink: The Internet Is Enabling the Rise of Gender-Neutral Toys - The Atlantic